Celebrating 20 Years of Tending Internet Gardens
Since 2006, Berry Interesting Productions has helped marketers, organizations, and business owners care for the websites, tools, systems, and mysterious little digital dependencies that keep modern marketing alive.
We’ve built things, fixed things, documented things, untangled things, and occasionally asked, “Who still has access to that account?” with the calm professionalism of people who have… seen some stuff.
Welcome to the Celebration.
Twenty years is long enough to accumulate a little wisdom, a lot of context, and a suspicious number of stories involving websites that were absolutely “fine” until someone needed to change one small thing.
For our 20th anniversary, we wanted to do more than say, “Look how long we’ve been here!" We wanted to create something useful for the marketers, clients, collaborators, and partners who made the last two decades possible. So we gathered lessons, built resources, commissioned local art, supported a community garden, made a WordPress plugin, and generally let the anniversary become a very BIPi-shaped project.
Practical. Generous. Slightly snarky. Rooted in care.
Explore the anniversary project
Read 20 Lessons
Follow the anniversary posts
Download the WordPress plugin
Meet the artists and makers
Visit the community garden
Walk through BIPi history
Featured Anniversary Resource
20 Lessons We Wish Every Marketing Leader Knew… Before Their Web Tech Became a Problem
After two decades of building, supporting, auditing, documenting, migrating, repairing, and gently side-eyeing websites, we’ve learned that most problems don't begin with code.
The real culprits are a rotating cast of outdated software, unclear ownership, missing documentation, untested backups, poorly understood tools… and, behind them, good, skilled people making reasonable decisions without enough context.
This guide is for marketing leaders who inherited a website, manage a tech stack, work with vendors, or carry the quiet suspicion that something important is being held together by institutional memory, bubble gum, twine, and a credit card nobody can identify.
Inside, you’ll find practical lessons on strategy, stewardship, ownership, hosting, accessibility, security, documentation, vendor relationships, and the difference between an order-taker and a true web technology partner.
Start with the lesson that makes you feel slightly called out. That's probably where the useful work begins.
Toss the corporate jargon in the compost pile and get some practical guidance from people who have spent twenty years tending digital ecosystems.
Want to Talk Through Your Own Web Tech Garden?
If the guide has you thinking, “Oh no, our website has lore,” that does not mean you need to panic.
It means you need a second set of eyes.
D’nelle is available for one-on-one conversations about inherited websites, confusing tech stacks, vendor relationships, support needs, and the general state of “we know this matters, but we’re not sure what to fix first.”
This is not a hard-sell situation. It is a practical conversation about what is working, what feels risky, and what next step would actually make sense for you.
Bring your questions, your weird website symptoms, and any mystery logins currently plaguing your team.
Join in on the Celebration
We’re celebrating all season with behind-the-scenes photos, practical web tech lessons, client appreciation, local creative partnerships, and probably at least one moment where someone finds a confetto somewhere it shouldn't be.
A Few More Things We Grew for the Occasion
Because apparently we are incapable of celebrating modestly, this anniversary project grew a few extra tendrils: a WordPress plugin, local art, client gifts, community garden support, and a look back at how BIPi became… well, BIPi.
A Gift for the WordPress Community
A small, practical plugin shaped by the kind of real-world support work we do every day. Not flashy. Not trying to become your new personality. Just useful.
Small Objects, Big Gratitude
We could not have built this anniversary without help from artists and makers whose work reflects the same values we care about: craft, usefulness, beauty, care, and a little personality.
Supporting Real Gardens, Too
Our digital gardening language is not just a metaphor we keep watering because we refuse to let it die. As part of our anniversary, we’re supporting Glenbrook Community Garden and the local ecosystem that helps our work feel rooted.
A Few Highlights from the Last 20 Years
BIPi began in print production, expanded through websites and digital marketing, and gradually grew into the web technology stewardship partner we are today.
Still Here. Still Tending.
Still Asking Who Owns the Domain.
Twenty years in, we still believe the healthiest websites are not built once and abandoned.
They are tended.
They are documented, supported, repaired, questioned, pruned, protected, and improved over time by people who understand how the visible work connects to the systems underneath.
Thank you to the clients, collaborators, artists, developers, marketers, friends, and community members who helped BIPi grow into what it is today.
We’re grateful to still be here, still learning, still making useful things, and still helping marketers keep their web technology from becoming A Whole Thing.